Impact of digital platforms on the integration of migrants and the development of new social identities

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Article

Impact of digital platforms on the integration of migrants and the development of new social identities

Serhii Fruktov, Yana Fruktova

Received 08.07.2025, Revised 12.11.2025, Accepted 17.12.2025

https://doi.org/10.67524/verus4/1.2025.53

Retrieved from Vol. 1, No. 1, 2025

Pages 53-63

Abstract

The purpose of the study was to find out the importance of social networks and digital platforms in the process of refugee integration and assess their impact on the adaptation and development of social identities. The research methodology included the use of content analysis, thematic coding, comparative analysis of digital platforms and integration programmes. Online communities, social networks, and news platforms in Germany, Canada, and South Africa were reviewed to analyse the processes of linguistic and cultural adaptation, professional integration, access to resources, interaction with local communities, and the development of new social identities. It was established that digital platforms play a comprehensive role in the social adaptation of refugees, providing access to up-to-date information, creating a space for the exchange of experience, mutual support, and professional integration. User activity on X, LinkedIn, Facebook, and on the news portals Der Spiegel, Bild, Canadian Broadcasting Corporation, United Nations High Commissioner for Refugees Help, and Reuters were analysed, which helped to determine the effectiveness of these resources in forming social connections and supporting adaptation processes. The platforms help to reduce social isolation, raise awareness of rights, social and health services, and develop professional adaptation skills. It is recommended to create integrated digital ecosystems to support refugees, combining traditional media, social networks, and mobile applications that provide access to information, professional adaptation, and social interaction. Such approaches are based on the experience of Germany, Canada, and South Africa, where targeted use of digital platforms increased the effectiveness of integration processes and reduced social isolation. The practical significance of the study is that the information can be used by social workers, refugee support organisations, and local communities to develop and implement digital integration programmes, language and vocational training, and support the social adaptation of migrants

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Suggested citation
Fruktov, S., & Fruktova, Ya. (2025). Impact of digital platforms on the integration of migrants and the development of new social identities. Journal of Media & Social Change, 1(1), 53-63. https://doi.org/10.67524/verus4/1.2025.53